This collection of writing is focused on an audience of senior citizens, an audience with which I was initially unfamiliar. Learning how to appropriately reach these users through targeted copy was an exciting challenge that served to strengthen my voice.
Writing about cannabis in nearly any context requires a degree of nuance. Attitudes and views on the subject remain in a state of constant flux, and this must be considered when creating copy for any audience. Here, I was writing in an educational capacity, taking on a distant, direct tone of voice.